The Great GOLDFISH Caper! How a team from the Durham Crusaders won the off-ice game!
In January 2021, the Durham Crusaders U13 Green/Blue hockey team created their ‘What Soup Do You Play For?’ initiative as part of the Chevrolet Canada’s ‘Good Deeds Cup’ campaign.
When their message was sent out to the community, even retweeted by the Oshawa Generals, cans of food started arriving on the door steps of players. Even cash donations rolled in via facebook.
Donations were received from as far away as Shawville, Barrie, Ottawa, and Vancouver. Feed The Need In Durham also received donations directly as a result of the campaign. Food banks in other areas also received donations.
Players themselves committed to donating one can of soup for every hour of ‘gaming’ they accumulated as they were unable to be on the ice. Their goal was to ‘raise some soup’ for FTND & encourage others across the country to do the same in their communities.
The DC’s ‘I Play for Soup’ video on twitter caught the attention of Campbells Canada who in turn made a donation to Feed the Need in Durham in honour of the initiative.
The largest ever received by FTND! Campbell’s stepped up to donate 86,940 x 180-gram packages (3 truckloads) of their special edition Marvel Avengers Super Hero Goldfish crackers on behalf of the Durham Crusaders!
This launched a 4-week long ‘Share the Love’ campaign as FTND took to the streets to share goldfish love everywhere and shout out all the incredible ‘souper’ heroes in the community and beyond. Never underestimate the power of a small gesture!
‘Do small things with great love” – Mother Theresa
The following map depicts ALL of the recipients who benefitted from the efforts of our friends from Durham Crusaders and Campbell’s Canada.
